Whether a broker or lessor, most companies in our industry receive credit applications that fall outside of the organization’s predetermined credit window. Salesforce.com can be an effective tool for managing and reporting on these syndications. Typically, our clients have experienced success utilizing a custom “funding source” child object from within the opportunity. This allows them to:
1. Track which lenders receive their syndications
2. Track responses from those lenders
3. Report which lenders return approvals
4. Track timeliness of lender responses
Much of this can be done by configuring native Salesforce. The process can be further streamlined by implementing the “Lender Rules for Salesforce.” This rule engine allows rules to be configured specific to each lender, then it is able to report deal eligibility based on lenders.