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Automated Communication

Posted October 2nd, 2017 by in Salesforce Apps

In this month’s edition, we’ll review automated communication between lessors, lenders, borrowers, and other partners. As you may already be aware, there are a variety of options for automatically communicating with borrowers and partners.  A few of the more common reasons to send notifications are: letting a broker know an app has been received and is being processed, approvals or declines, documents out, documents in, and at funding.

Email Notifications

While email is still one of the more popular ways to communicate, Salesforce and Tamarack provide a number of different options for communicating with borrowers and partners directly.

There are native Salesforce capabilities to send emails automatically on stage change. Here is a great example of how this can be done via Process Builder. Workflow can also be utilized to accomplish the same thing. When using email communication, please keep in mind:

•If you use Process Builder and the email is not found, the process will fail and this could affect your ability to save the record. E.g., if the email is configured to be sent to the broker when the deal is approved, but the broker email is not found, you will not be able to save the record.

•When using automation to send the record, the actual email is not attached to the Account or Opportunity. This may be a problem when you want to review the correspondences that have gone out automatically.

Tamarack has developed an App that will allow you to easily configure the notification based on business rules, define recipients, and view these on the opportunity. Here are a few screenshots.

Text Messaging

Are you trying to reach a millennial via email or a phone call? If so, you might want to consider using text messages. In fact, this is becoming a preferred way to receive status notifications across most demographics. The following are a few services we’ve already utilized for clients:

•Twilio is one of the more popular text messaging services that can be used to create notification messages. They offer a free integration to their service. However, they provide the source code as an unmanaged package.  This requires Salesforce Enterprise and may require technical assistance from experts like Tamarack (shameless plug).

•ClickSend is another provider of text messages. They offer an AppExchange app which has somewhat limited functionality.

Another provider is SMS Magic. They have an App and we have had positive experiences with them. However, this can be an expensive option.


Posted September 15th, 2017 by in Salesforce Apps


Whether a broker or lessor, most companies in our industry receive credit applications that fall outside of the organization’s predetermined credit window. can be an effective tool for managing and reporting on these syndications. Typically, our clients have experienced success utilizing a custom “funding source” child object from within the opportunity. This allows them to:

1. Track which lenders receive their syndications
2. Track responses from those lenders
3. Report which lenders return approvals
4. Track timeliness of lender responses

Much of this can be done by configuring native Salesforce. The process can be further streamlined by implementing the “Lender Rules for Salesforce.” This rule engine allows rules to be configured specific to each lender, then it is able to report deal eligibility based on lenders.

Portfolio Sales

Posted September 15th, 2017 by in Salesforce Apps

When faced with a collection of leases or loans to sell, it can be challenging to determine which deals are eligible for each lender. Here, you can also use the “Lender Rules for Salesforce” to apply lender criteria to your deals in Salesforce and determine a list of eligible lenders. This tool facilitates the setup of each lender’s credit criteria; e.g., minimum FICO scores, equipment types, industries. The software is also able to generate potential portfolio groups. A simple report can then be used to generate an extract of the deals eligible for sale.